Marketing campaigns are particularly useful if you can track and measure them so that you can replicate results in the future and know what doesn’t work and is best avoided. This is where CRM, or customer relationship management software comes in handy.
But aside from tracking customer history, CRM can also act as a contact and events manager system that is especially useful for specific businesses that compete on legal, financial and other markets. The focus here is mostly on relationship tracking and event management rather than on ROI (financial return on investment). Note, however, that not all CRM products include the same features, with some offering advanced systems at no additional cost while others charging extra for the same.
Thus, there are CRM products that feature a booking and event management system. An integrated events management CRM replaces the need for multiple customer databases that must be updated and loaded in to the events system. Instead, any contacts that are already loaded can be easily booked into any events. Moreover, you can view in one place all the bookings for each of your contacts, and if the event so requires, you can even export the attendee lists created based on the booking information entered previously.
Finally, the system also enables you to store all information relevant to your event, such as the date and time, number of places, cancellation policies, etc, so as to avoid overbooking. And if you use a cloud-based CRM, you can link the system to your website.